Privacy Policy for Little Gold Book by Flag In The Sand Lifestyle LTD 

Effective Date: 01/01/2025 

1. Who We Are 

Little Gold Book is a luxury concierge initiative operated by Flag in the Sand Lifestyle Ltd. Our mission is to support Executive and Personal Assistants (EAs/PAs) by offering exclusive access to curated experiences and a bespoke reward system in recognition of their exceptional work. 

2. What This Policy Covers 

This Privacy Policy outlines how we collect, use, and safeguard your personal information when you interact with Little Gold Book via our digital platform, reward submissions, or through direct communication. 

3. What Information We Collect 

We may collect the following personal information: 

  • Identity Data: Name, title, company, job role 

  • Contact Data: Email address, telephone number 

  • Referral Activity: Bookings or enquiries you submit through The Little Gold Book platform 

  • Reward Data: Points earned, redeemed, and any associated reward selections 

  • Technical Data: Browser type, operating system, device information (when using our website or platform) 

  • Usage Data: Platform engagement, interaction history, preferences 

4. How We Collect Your Data 

We collect data through: 

  • Forms submitted on our website or platform (e.g., Airtable via Softr/Glide) 

  • Email communication 

  • Referral tracking through booking partners 

  • Cookies and tracking tools (when applicable) 

5. Why We Collect Your Data 

We use your data to: 

  • Operate and personalize your experience on Little Gold Book platform 

  • Allocate and manage your reward points 

  • Fulfill and deliver bespoke rewards 

  • Maintain records of transactions and communications 

  • Improve our services and ensure a seamless user experience 

  • Comply with legal and regulatory obligations 

6. Legal Basis for Processing 

We only process your data when: 

  • You have given us consent 

  • It is necessary for the performance of a contract (e.g., reward fulfillment) 

  • We are legally required to do so 

  • It is in our legitimate interest and your rights do not override those interests 

7. Sharing Your Information 

We do not sell your personal information. We may share your data with: 

  • Trusted third-party service providers (e.g., for gift delivery or platform maintenance) 

  • Legal or regulatory authorities when required All third-party partners are contractually bound to protect your data. 

8. Data Storage and Security 

Your data is stored securely within the Airtable database and related platforms (e.g., Softr or Glide), protected by appropriate technical and organizational measures including encryption, access controls, and regular audits. 

9. International Transfers 

If data is transferred outside the UK or EEA, we ensure it is protected with appropriate safeguards in accordance with data protection legislation (e.g., Standard Contractual Clauses). 

10. Data Retention 

We will retain your data for as long as you are actively engaging with Little Gold Book or as needed to fulfill our legal and business obligations. After this, your data will be securely deleted or anonymized. 

11. Your Rights 

Under data protection laws, you have the right to: